Project Background
At Worldteam, we’re renowned for pushing the envelope in tech outsourcing, offering top-tier services in Engineering, Cyber Security, Cloud solutions, AI and Data, and Enterprise Applications. However, our website didn't reflect the innovation we embody—it was cluttered with inconsistent typography, varied imagery, and a scattering of messages. The task was clear: elevate our online presence to match the progressive strides we're making in the industry.
Objectives
The redesign of the Worldteam website wasn't just about a fresh look—it was strategic, setting a strong digital foundation to boost our marketing efforts. Our goals were to:
Modernise the Design: Give our site a contemporary, clean look that mirrors our forward-thinking ethos.
Enhance User Experience: Improve the site layout with easy-to-use navigation and engaging new pages, featuring dynamic sections, CTAs, animations, and forms.
Bolster Lead Generation: Make our website a key part of our marketing strategy, setting the stage for better strategy integration and lead capture.
Key Features Delivered
Innovative Time-Tracking Clock: Added a live clock that's synced with Sydney's working hours and also tracks our engineering outputs.
Customised Imagery: Made sure all visual content fits with the Worldteam brand identity.
Quick-Loading Animations: Created animations that not only load quickly but effectively convey our key messages.
Enhanced Form Integration: Linked forms smoothly with Google Analytics and HubSpot to improve our analysis and conversion capabilities.
Custom CMS: Set up a robust CMS that includes five new collections: Success Stories with 3 blogs to start with, 9 insights, 105 posts representing our best practices, and 10 playbooks that are helpful to business leaders.
Our Approach
Discovery Phase:
We began by meeting with key stakeholders to fully grasp Worldteam’s vision, pinpointing our unique value proposition and understanding our target market. We also looked at competitors’ websites to identify industry standards and opportunities.
Design & Development Phase:
Wireframing & Prototyping: Our design team came up with several mockups, refining these through multiple feedback rounds to ensure they matched Worldteam’s vision.
Custom Design: We carefully created each element of the website to ensure it not only looked great but also resonated with the brand’s professional and modern ethos.
Mobile-First Development: Focused on making sure the website functions seamlessly across all devices, especially mobiles.
Implementation Phase:
On-Page SEO: Enhanced our SEO approach, refining content down to the meta tags and alt texts to boost our search engine presence.
Performance Optimization: Improved the site’s performance, ensuring quick load times through advanced caching and compression techniques.
Integrated Contact Forms: Updated our lead capture process to be more robust and analytics-friendly.
Results
Although it’s still early, the revamped website has already started to show promising signs:
15% Lead Conversion Growth: Our improved lead-gen features are attracting quality leads at a higher rate.
20% Reduction in Bounce Rate: Users are staying longer, thanks to a more engaging user experience.
Client Satisfaction: The feedback has been overwhelmingly positive, with clients appreciating the new digital face of Worldteam that aligns with our innovative spirit.
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